PubMatic has appointed Luke Smith senior director of CTV and online video for APAC.
Smith will start his role in the new year, working closely with the APAC and global leadership teams to define and execute the strategy for CTV, OTT, and online video across the region.
Based in Melbourne, he will report directly to Jason Barnes, chief revenue officer for APAC.
Smith joins PubMatic from Seven West Media where he was head of programmatic sales and audiences for six years.
Smith said having partnered with PubMatic for a number of years, he is thrilled to be joining the team in 2024.
"I’ve had an amazing tenure at Seven West Media with some incredible people, and this role will allow me to build on that success with new opportunities for brands and publishers right across the APAC region," he said.
Barnes said he has been fortunate enough to have worked with Smith for a number of years as a partner and knows he brings a wealth of experience to the role.
"I’m excited to see the impact he will have on this critical part of our business in 2024, as we further build our CTV and online video expertise and scale in the region," he said.
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