The Seven Network has launched 7Rewards, a program developed in partnership with The Entertainment Group, the company behind the Entertainment Book app and Enterprise Rewards program Frequent Values.
7Rewards, available as a free mobile app, will enhance customer engagement and advocacy among Seven's audiences by unlocking savings while supporting local businesses and communities.
The program also strengthens brand-audience connections, enabling Seven advertisers to deliver personalised discounts and exclusive local and national offers across dining, travel, retail, leisure and kids activities, and more.
7Rewards is integrated into Seven’s audience intelligence platform, 7REDiQ, which combines Seven’s first-party data of 13 million registered and addressable 7plus users with extensive second-party data partnerships in privacy-complaint, de-identified and aggregated dataset format.
Seven’s director of audience intelligence, Andrew Brain, said Seven is passionate about expressing its gratitude to its loyal viewers.
“The 7Rewards program is our way of saying ‘thank you’ by providing them with an innovative range of benefits and offers on everyday products and services,” said Brain.
“Seven has always been committed to delivering exceptional content that unites our audiences, for free. With 7Rewards, we’re taking that commitment one step further with deals tailored to our audiences, helping alleviate some of the pressures faced by Australians during the current cost of living crisis and helping local businesses.”
Seven West Media chief revenue officer, Kurt Burnette, said as Seven continues to invest in its technology and data in an increasingly cookie-less ecosystem, this partnership between Seven and The Entertainment Group not only enhances the user experience but also turbocharges stronger connections between advertisers and “the ever-growing 7plus community.”
“Leveraging data and insights from 7REDiQ, 7Rewards will create and deliver unique, customised reports on user redemption of the offers, allowing marketers to track the end-to-end customer journey and attribution as it happens,” Burnette said.
Entertainment Group CEO, Ani Chakraborty, said the company was delighted to be the rewards and technology partner for 7Rewards.
“We are excited about the new customers it will bring to our merchant network and it will assist us with our mission to support people to get more out of their money,” said Chakraborty.
Available on Android and iOS devices, 7Rewards offers users the flexibility to access deals on-the-go or save them for later use.
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