The Seven Network today revealed this year’s line up of partners and sponsors for the 2025 AFL Premiership Season.
Returning are Toyota, McDonald's, AAMI and Harvey Norman.
They are joined by by Google, Coles, Sportsbet, Bunnings, Chemist Warehouse, Industry Super Funds, Hostplus, CBUS, Telstra, NAB, Asahi Beverages, Uber Eats, OMO Ultimate, Cash Converters, Colgate-Palmolive, BWS and Virgin Australia.
Other brands that have signed on with major AFL packages or as local market sponsors include Seek, HBF, Disney, Bupa and Complete Home Filtration.
The Front Bar returns in 2025 with premier partner Lion, plus program sponsors Kia, Youi, BWS and Sportsbet.
This year OMO Ultimate is the naming rights sponsor of The Wash Up on Sunday night, and Virgin Australia, DURO-TUSS Cough Products and Sportsbet have signed on sponsors of The Agenda Setters.
For the first time in AFL history, every round of the footy is live and free on 7plus Sport.
Seven’s AFL coverage in 2025 includes matches on 23 Thursday nights, 24 Friday nights, State Footy Saturdays, 25 Sunday afternoons and five Sunday nights, plus marquee games and every game in the Finals Series including – exclusive to Seven and 7plus Sport – the Brownlow Medal and the AFL Grand Final.
Plus, fans in New South Wales, Queensland, South Australia and Western Australia can watch every game involving teams from their home states.
“Seven is a one-stop shop for brands to connect with footy fans on every screen in the country," said Seven National Television Sales Director, Katie Finney.
“Brands can be part of the action on Seven’s capital city and regional broadcast channels, 7plus Sport live streaming, and all siren-to-siren ad inventory on Fox Footy simulcast matches including on Kayo and Binge.
“One place, one transaction to access all these screens and the most efficient way to achieve the biggest reach each week. Seven is also the only place to unlock the single ad after the goal break – the most valuable 30 seconds in marketing, now available on every screen.
“With the introduction of live streaming for the summer of cricket and now AFL, Seven has an even stronger 52-week sports proposition. Cricket and AFL on 7plus Sport join our already vast digital sports line-up, which includes horse racing, Supercars, AFLW, LIV Golf, cycling, hockey, athletics, netball, and much more. Australians can now enjoy every sport on Seven, live and free, on any device, from anywhere in the country, at any time.”
Last year, Seven’s AFL and AFLW coverage reached 17.4 million Australians. The AFL Grand Final was the most-watched program of 2024, with a total TV audience of 4.06 million (making it the most watched Grand Final since 2021) and a national reach of 6.24 million. The 2024 Brownlow Medal had 1.27 million total TV viewers, including the biggest broadcast audience since 2015, and reached 2.9 million.
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