Customer engagement platform Komo Technologies has partnered with the Seven Network to deliver a mobile audience engagement platform for a range of the network’s events across the back half of 2023.
Komo’s engagement hubs will be used to create and manage digital customer experiences for the 60th annual Repco Bathurst 1000, Seven’s presence at South by Southwest Sydney and the network’s 2024 Upfronts event.
With the help of Komo’s technology, Seven’s digital marketing team plans to develop unique and integrated, cross-platform digital experiences that connect audiences in both the real-world and online world from live events, broadcasts and streaming with personalised and customised experiences.
Seven West Media chief marketing and audience officer, Melissa Hopkins, said it is great to be able to partner with such an amazing and ambitious Australian tech start up.
"We are all about taking bold steps to enhance our customer journey both for consumers and trade, be that in front or away from a screen," she said.
"Komo’s bleeding edge technology and passion for creating highly bespoke customer engagement tools really intrigued us and we look forward to building on our partnership with strong results.”
Komo CEO and co-founder, Joel Steel, said Seven’s investment in delivering brand and audience value as much as content will rewrite the rule book of what it means to be a broadcaster and allow it to shape narratives for new audiences by showing up wherever they are.
"We couldn't be more excited to be helping Seven achieve these goals," said Steel.
“The whole team is elated to announce this historic milestone achievement as we celebrate our most successful year to date.”
The Seven Network appointment comes on the back of a year of growth that has seen Komo expand operations to the US, introduce a loyalty offering, and secure new business wins and growth in the platform’s user base of brands and agencies that include Heineken, Foxtel Group, Accor Group, M&C Saatchi, Goodman Fielder, Williams F1, San Churro, Football Australia, Commonwealth Games and JLL.
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