The Seven Network has extended its data partnership with Visa with three new segments: luxury brands and stores, SMB owners and seasonal shoppers.
Seven works with the financial services business to build a data solution visualised by 7REDiQ before its made available to advertisers. Marketers can leverage the data to target audiences across Seven’s digital platforms.
Seven will also tap insights from Visa economists to provide foresight on upcoming disposable income.
Andrew Brain, Seven’s director of audience development and growth, said the partnership with Visa provides the single most in-demand dataset for advertisers in Seven’s arsenal.
"We’re thrilled to extend the partnership and expand our data to include new, highly valuable segments," he said.
“All of this ladders up to our overall strategy to ensure 7REDiQ continues to provide the market with the most advanced, intuitive and innovative guidance when advertisers are seeking maximum efficacy with minimum wastage.”
Visa’s head of consulting and analytics for Australia, New Zealand and South Pacific, David Peacock, said Visa’s transaction data provides valuable insights on where and how Australians are spending their disposable income.
"We know these insights are incredibly valuable for advertisers looking to target audiences with the utmost precision," he said.
"What Seven is offering with 7REDiQ is an incredibly powerful solution and we’re excited to extend our partnership for another year."
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