The Seven Network has terminated its deal to broadcast swimming in Australia.
The decision follows Swimming Australia’s inability to hold the Olympic and Paralympic Swimming Trials in 2020 due to the COVID- 19 pandemic.
“While we are disappointed with the outcome, we acknowledge that these are unprecedented times for businesses all over the world, including our own, and understand Seven’s position,” says Swimming Australia CEO Leigh Russell.
“Through a strong working relationship with Seven, we have been able to bring swimming to Australian lounge rooms – not just in an Olympic and Paralympic year but every year in between and that has been vital telling the story of our incredible athletes and coaches.
“We see the broadcast of swimming in Australia as crucial to our sport and the fabric of the Australian sporting landscape and we will continue to explore options within the media and digital landscape for opportunities to share and showcase our amazing sport, which literally millions of Australians are involved in.”
Swimming Australia and the Seven had a nine year deal, from 2016 until 2025, for broadcast rights.
Lewis Martin, managing director Seven Melbourne and network head of sport, thanked Swimming Australia for the great relationship.
Seven wishes “them nothing but the very best going forward”.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.