Seven and Optus Sport have named Adidas, Hyundai, Rexona and Qantas as partners for the FIFA Women’s World Cup 2023, while Cadbury, Coca-Cola, Kia, McDonald’s, Visa and Xero have been named as sponsors.
From July 20 to August 20, the FIFA Women's World Cup will be staged across Australia and New Zealand for the first time ever and airing on Channel 7, 7mate, 7plus and Optus Sport. Optus Sport has partnered to sub-license the rights to 15 FIFA Women’s World Cup matches to Seven.
7NEWS.com.au will also introduce a dedicated FIFA Women’s WorldCup 2023 hub for breaking news, live match statistics, match scheduling and broadcast information.
Seven West Media chief revenue officer, Kurt Burnette, said Seven is Australia’s home of culturally defining sport, entertainment and information and from 20 July, the coverage of the FIFA Women’s World Cup 2023 will unite the country, stir nationwide pride and inspire the next generation.
"Our partners and sponsors will be the beneficiaries, as the halo of this major cultural event lifts audiences of our new and existing content right across Seven and 7plus," he said.
“With over 1.2 million tickets to the tournament sold already, the FIFA Women’s World Cup 2023 will be the most-attended standalone women’s sporting event in history. Our coverage willdeliver huge national reach and connect with a broad audience,including hard-to-reach light TV viewers.
"All of Australia will be cheering on the Matildas and we can’t wait to be part of it.”
Seven West Media national sport sales director, Rob Maclean, said the partnership of Seven and Optus Sport is a unique, truly converged and national cross-platform proposition, one that follows viewers’ behaviour for maximum brand impact and one that reflects the future of total TV trading.
“Together, Seven and Optus Sport will unlock the complete audience potential of this exciting event. Wherever fans are watching across Seven, 7plus and Optus Sport, our partners and sponsors will be there," said Maclean.
Maclean said for Seven, the FIFA Women’s World Cup 2023 represents the first time the broadcaster has built a partner/sponsor only limited brand proposition.
"It is a model designed to deliver maximum impact and brand outcomes," he said.
"And we have created new, integrated assets available for the first time in a World Cup broadcast and new advanced advertising solutions, including connected TV freeze frame and a custom match centre on 7NEWS.com.au."
Optus VP of TV, content & product development, Clive Dickens, said this event represents the continuation of Optus' commitment to elevate women’s football.
"With 32 international teams competing for glory, there will be more storylines to follow than ever beforeand we wanted to ensure all fans never miss a moment," said Dickens.
"Optus Sport will be the home of all 64 matches, ensuring Australians can follow their teams through the tournament regardless of who they support.
“The incredible cultural moment represents the first time we have hosted a tournament on home soil. The momentum around women’s football is undeniable and it’s been great to see the genuine excitement from brands looking to further support the inspirational growth of the women’s game.”
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