Seven West Media (SWM) has announced its new operating model designed to optimise its television business for a digital future.
Under the new model, SWM will have three divisions: Television, Digital and Western Australia.
Cost-cutting actions, as part of the changes, were made including 100 redundancies which saw three senior executives - chief revenue officer Kurt Burnette, chief marketing and audience officer Melissa Hopkins, and head of network sport and Melbourne managing director Lewis Martin - leave the company.
“To build a better media business and to make the most of the opportunities ahead of us, we need to change the way we think and operate," SWM managing director and chief executive officer Jeff Howard said.
"That includes changing the way our executive team is structured and how it works together."
Seven’s chief content officer, entertainment programming, Angus Ross, has been appointed group MD, Seven Television.
SWM chief digital officer Gereurd Roberts takes on the new role of group MD, Seven Digital.
Maryna Fewster continues as CEO, SWM Western Australia, responsible for SWM’s broadcast, digital and print brands in that market.
Trent Dickeson, currently director of operations and transformation, has been appointed to the new role of chief operating officer.
Acting chief financial officer Craig Haskins has been appointed chief financial officer.
“We’re setting up new, accountable and transparent profit centres for our Television and Digital business units. The dedicated, end-to-end digital business unit will make sure we capture all the growth digital is going to deliver," Howard said.
"Television and Digital will work very closely with our content teams to ensure we maximise the digital growth opportunity as it develops.
“We now have three clear divisions covering Television, Digital and WA. They will be supported by executives and teams working across all three to achieve stronger cooperation, consistency and the best possible results for everyone."
Other management changes announced today include the appointment of Brook Hall as Seven Network’s chief content officer; he was previously Seven’s director of content scheduling.
Seven Adelaide managing director Vikki Friscic takes on the newly created role of head of sales strategy and enablement.
Howard thanked Burnette, Martin and Hopkins for their contributions to Seven.
"Combined they represent more than 65 years of experience at Seven and it is always very disappointing when such changes have to be made," Howard said.
"Our focus, however, is on ensuring Seven West Media’s structure matches our strategy to optimise television, deliver our digital future, find new revenue streams and manage our costs responsibly.
“In his 34 years at Seven, Kurt played a key role in building the best Sales team in the business, leading us to market leading revenue share, and bringing important innovations to market for our clients. He has also championed the industry’s adoption of total TV and converged trading, which are critical to our future.
“Across three decades at Seven and most recently as head of sport, Lewis and his team have made Seven the first choice for Australians when it comes to sport on TV, be it AFL, cricket, Supercars, the Olympics, the Commonwealth Games or any of the many other sports across the screens of Seven. They are the reason Seven is Australia’s home of sport. Lewis was also a vital part of our work with the Big Freeze and the Royal Children’s Hospital Telethon.
“Melissa made a significant difference to the way Seven takes itself to market and how we talk to both viewers and advertisers. In 15 months, she built a new marketing and creative team, led key marketing and brand initiatives and helped refocus Seven as a digital first business."
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