Marketing consultants Lucio Ribeiro and Sergio Brodsky have launched a dedicated TikTok agency, TikMyDay.
The collaboration comes after the successful launch of an automotive campaign on TikTok in Australia for MINI/BMW.
The TikMyDay agency delivers strategy, media and creative execution with the ability to go live with a campaign in 48 hours, leveraging the cultural trends-based nature of the platform.
“TikTok compares to nothing I’ve seen before,” says marketing lecturer and AI expert Lucio Ribeiro.
“Its uniquely accurate personalisation algorithm makes it not so much a content platform but an AI hub, predicting and serving relevant videos to viewers, which makes users want to engage with its content. They have the audience, the smarts, and the positivity.”
In Australia, TikTok has more than 6 million active users and, according to the founders of TikMyDay, the curiosity and interest with the platform has grown exponentially in the last three months, coinciding with the COVID-19 lockdowns.
“TikTok is a phenomenon, and any media strategist should be looking at it to understand trends before they emerge. It has become a cultural barometer and participatory destination unlike any other for brands and audiences,” says former media agency strategist Sergio Brodsky.
“TikTok is not Social Media, but rather, another entertainment channel. Our work, therefore, is about translating a brand’s image and voice in a context that celebrates positivity and leverages the mindset for this audience. We are fast, smart, easy to work with and experienced. That’s our model.”
Ribeiro founded digital agency Online Circle in 2010, growing it to be an early and leading specialist in the then emerging social media space. He is currently a consultant in marketing and artificial intelligence with Lucio.AI, as well as a lecturer of Digital Marketing and Artificial Intelligence at RMIT and Marketing Insights and Data at Deakin University.
TikMyDay is already working with clients from the retail, FMCG and financial services sectors to deliver campaigns on TikTok.
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