Adaptive streaming tech platform SeenThis has partnered with demand side platform Adform.
This partnership will help to drive further carbon emissions savings capabilities in the market, with SeenThis’ adaptive streaming technology reducing data transfer on ad campaigns when compared to conventional technology - helping brands and agencies not only to reduce the environmental cost of their digital campaigns but also making their ads load faster and ensuring higher performance.
Adform and SeenThis will also collaborate with Scope3 in their joint mission to help to devise best-in-industry approaches to enabling the reduction and measurement of carbon emissions when delivering display advertising.
Naveen Angaru, Adform's head of customer success for APAC, said Adform is producing great synergies as it continues on its shared mission of creating a more environmentally friendly marketplace.
"Increasingly, clients are choosing more sustainable publishers through the Adform DSP and, with SeenThis technology, we can help to drive less wasteful advertising," he said.
Steve Alpe, SeenThis' partnerships director for ANZ, said Adform has already shown itself to be a pioneer in sustainability and will now aim even higher by leveraging SeenThis' technology, which streams ads in bite-sized pieces, only when in-view - thereby significantly reducing data wastage and associated carbon emissions, when compared to conventional download technology.
"Increasingly, brands are seeking to reduce negative impact on the environment through their media partners and choices. Fortunately, through the use of our groundbreaking technology, we are able to drive performance efficiencies and minimize emissions," said Alpe.
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