See all the work that won a Grand Prix at Cannes Lions this year below:
Film:
Saatchi & Saatchi San Paolo 100 campaign for LeicaThe Martin Agency for Unskippable ad for Geico.
Film Craft:
Adam&Eve DDB London - Monty the Penguin for John Lewis.
Creative Effectiveness:
Vovlo – Live Test Series – Forsman & Bodenfors Gothenburg
Glass:
In the first year of the Glass Lion designed to celebrate diversity the Grand Prix went to P&G India for Touch the Pickle, created by BBDO to tackle the taboo subject of menstruation in India.
Titanium:
Emoji Ordering – Domino's – CP+B Boulder
Integrated Grand Prix:
Re2pect – Jordan – W+K New York
Cyber:
Under Armour: Gisele Bundchen – I Will What I Want – Droga5 New York
Design:
Volvo – LifePaint – Grey London
Direct:
Interception – Volvo – Grey New York
Innovation:
UK startup What3Words
Media:
Vodafone: Red Light Application – Y&R Team Red Istanbul
Mobile:
Google Cardboard - Google
Radio:
Soundcloud - Grey Dusseldorf/Berlin – The Berlin Wall of Sound
The Berlin Wall of Sound - Grey Germany
Outdoor:
Apple – Shot on iPhone 6 – TBWA\Media Arts Lab Los Angeles
Press:
Never Stop Riding – City of Buenos Aires – The Community Miami
Promo & Activation:
Lifepaint – Volvo – Grey London
Product Design:
Lucky Iron Fish Company
PR:
P&G/Always #Likeagirl – MSL Group/Leo Burnett Toronto
Grand Prix for Good:
The Ice Bucket Challenge - ALS Association
The Branded Content and Creative Data juries opted not to award Grand Prix this year. In creative Data it was because the judges felt that in year one of the ward, it wasn't correct. In Branded Content the jury felt nothing quite hit the mark – a concern since content marketing ad branded content are the buzzwords du jour.
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