Perth-based Independent agency, Hypnosis has teamed up with Second Home, a creative workspace and cultural venue for entrepreneurs in Europe and Los Angeles, to create a campaign that aims to reignite people's desires to work away from home.
Hypnosis created the 'It’s an office, really' campaign to convince the creative and entrepreneurial communities that Second Home was in fact a place you could work from - because behind all the amazing architecture and human-centred design, there was all the stuff you need from an office, like chairs, staplers and maybe even a watercooler.
Imagery of the spaces are juxtaposed against headlines that help people to understand this is a place where work happens. All signed off with the line 'It’s an office, really.'
Second Home founder, Rohan Silva, said: "Hypnosis pulled out all the stops - working solidly through weekends and late at night - to get our campaign done in an unbelievably short time. They're a pleasure to work with - I'm a big fan of their creativity, energy and can-do attitude."
The campaign ran across Los Angeles & London in OOH, fly postings and digital media.
Credits:
Creative Agency - Hypnosis
Media Agency - Jack Media
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