Scott Walker.
Scott Walker, the former executive creative director at AJF Partnership, has revealed his new business, Ferocious.
He says Ferocious is not just another creative agency, it is a doorway into the very cultural fabric that inspires the masses, turning brand aspirations into authentic cultural phenomena.
"Unlike traditional agencies who operate in silos and/or outdated models, Ferocious operates as a fully integrated creative collective, where thinking and making happen simultaneously, bridging the gap between vision and reality," he said.
"Our creators are not just strategists, designers, or content makers, they are cultural instigators who shape the very worlds brands seek to enter.
"By embedding the voices and perspectives of real cultural icons and insiders at every stage - from ideation to execution - we ensure brands don't just participate in culture but actively shape it."
He said the agency has a roster of multi-skilled creators drawn from the very cultural sectors brands aspire to break into - fashion, music, art, street art, sport, entertainment.
He said the model is designed to build brands at the speed of culture, combining strategic rigour, creative genius, and insider access to deliver content, brand platforms.
"The result? Unmatched cultural relevance, deep audience engagement, and major commercial success. Our work doesn’t just get seen, it gets felt, shared, followed, and remembered."
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