Scope3, a platform focused on the decarbonisation of media and advertising, has rolled out Media Reporting, a tool for brands and media buyers to measure ad emissions and reduce waste across digital ad campaigns.
Scope3 co-founder and COO, Anne Coghlan, said sustainability is a lever for driving efficiency and reducing waste.
"When brands see that proven time and again, they will drive the change needed to push the entire industry to be better," she said.
"By combining performance and emissions into a singular view to help brands make the smartest choices for their business, this evolution of our platform brings us a giant step closer to a decarbonised advertising ecosystem.”
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