Scope3 launches platform for brand safe media buying 

By AdNews | 16 March 2025
 
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Startup Scope3 has launched an AI-enabled Agentic Media Platform to help build and sell media products that are efficient, sustainable and brand safe.  

Amazon DSP is the first to integrate with Scope3’s Agentic Media Platform, helping Amazon’s customers buy quality media at scale. 

More companies have signed as launch distribution partners including Index Exchange, Equativ and media.net.  

Scope3 also announced the launch of Brand Standards which reimagines safety, delivering supply chain protection and custom brand definitions and control across all buying methods, whether open web or programmatic. 

“The digital ad ecosystem has evolved into a complex web of inefficient supply chains, wasted impressions, and disconnected systems,” said Brian O’Kelley, CEO and co-founder, Scope3.  

“AI is our opportunity to address the fundamental inefficiencies in how our media supply chains operate.

“This reimagining allows us to simultaneously address waste, safety, and performance challenges—restoring control to brands while enabling sustainable growth by design. 

“We're not just solving for carbon reduction anymore; we're also transforming how media decisions are made across the entire ecosystem, bringing intelligence to places it simply couldn't exist before.”

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