Scope3, which tracks supply chain emissions data across the media and advertising industry, is expanding into Australia to build a strategic hub for product development and collaborative go-to-market teams.
The adtech will partner with agencies, publishers, technology companies, industry associations and the scientific community across the country to bring its standards-based approach to measuring and compensating for carbon emissions.
Sydney-based June Cheung - who most recently led the JAPAC region for Oracle Advertising - has been appointed head of JAPAC and will lead the expansion and strategic partnerships in the region.
Cheung said: “The global narrative around climate is one of complex industries moving too slowly to affect change; however, there is a growing movement in media and advertising to do our part to address complex and global challenges.
“In Australia, where low use of renewable energy means it has one of the highest advertising emissions per capita globally, our goal is to collaborate across the industry to drive outcomes and develop programs and solutions that can be applied both regionally and around the world.”
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