Media-for-equity venture fund Scaleup Mediafund has made a pair of new investments as part of its recent $15 million funding, which provides brand advertising and paid media to support Australian consumer-facing start-ups.
The deals include Naked Life, a non-alcoholic cocktail drinks business, and Settle Easy, an online end-to-end property conveyancing platform.
The moves come after another pair of investments were announced in May of this year.
The fund works directly with founder-led businesses to provide discounted advertising and marketing inventory in exchange for equity.
Scaleup Mediafund investment principal, Michael Lamont, said these two latest investments highlight the fund’s distinctive structure to support founders’ growth strategies.
“Since our inception in 2017, we’ve consistently demonstrated how we help founders build their brand, attract consumers, scale effectively, and accelerate growth," he said.
“We’ve now completed five deals from our third funding round, which showcases that more founders are proactively seeking media-for-equity support for their ambitious growth plans. They’re recognising the critical role that marketing plays in driving business expansion."
Since its launch, Scaleup Mediafund’s investors have committed more than $45 million in advertising and marketing inventory to support Australia’s start-up sector, backing the growth of 19 businesses, five of which have reached the significant milestones, such as acquisition or IPO.
Investors in the fund include News Corp Australia, NOVA Entertainment, Foxtel, REA Group, and oOh!media.
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