SCA will provide WIN Network with exclusive national sales representation across key markets in Australia.
As part of the agreement, SCA will act as sales representatives for WIN in northern NSW, including Gold Coast, and TDT (Tasmanian Digital Television), starting from April 1.
The 10 Network northern NSW service owned by WIN and the TDT joint venture between WIN and SCA in Tasmania will both be represented in the national market by SCA’s national TV sales team.
Local sales in each market remain unchanged and WIN will continue to support local businesses in Northern NSW and Tasmania.
“Following last year’s affiliation switchover this agreement is a logical next step to provide buyers with easy access to the 10 affiliated markets through one national sales team,” says SCA chief sales officer Brian Gallagher.
“Our motivated and focused regional TV sales team coupled with our close working relationship with the 10 Network will ensure WIN gets the best possible return on its 10 affiliated stations.”
The national sales representation for WIN in the key 10 Network markets of northern NSW and TDT will be led by SCA national head of TV sales Otto Ablinger.
“Our agreement with WIN will take advantage of the continued growth in Boomtown and offer a seamless process to access 10 content across the entire Eastern seaboard, now including northern NSW and the Gold Coast,” Ablinger says.
“All existing arrangements and national bookings made via the WIN sales teams will be honoured, while any new activity post 1 April should be directed to the SCA national sales teams in Sydney, Melbourne, Brisbane, Adelaide, and Perth.
“We are well underway in ensuring all the operational elements of the change including updating station codes, working with the MFA, Nielsen, and our clients are completed over the next two weeks.”
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