In 2025, SCA will have new audio tools for driving planning and effectiveness, including Audology, a web-based regional and metro audience tool.
The tool takes fewer than five minutes for an audience run, and is a third-party Gold-standard industry tool which includes all surveyed markets, including GfK data.
The SCA Boomtown Indexer is also being unveiled, used to understand audience sentiment and purchase intentions.
The web-based consumer insights tool provides buyergraphic and category-specific indices of SCA’s audience versus the general population. It can be filtered to state, SCA Network and demographic.
SCA’s CCO Seb Rennie said 2025 is gearing up to be another exciting year in audio with Australians spending more and more time with their favourite content be it radio, streaming or podcasts.
"SCA’s total audio ecosystem is the largest and most advanced in Australia and presents awesome opportunities for brands to continue to connect with highly engaged audiences in new and innovative ways," he said.
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