SCA today announced an agreement to provide exclusive national sales representation services for WDT Western Australia and Mildura Digital Television (MDT).
The 10 Network Regional Western Australian and Mildura services owned by WIN and Seven Network in a joint venture will both be represented in the national market by SCA’s national TV sales team.
The latest agreement, starting July, follows SCA and WIN Network’s exclusive national sales representation services for WIN’s northern NSW (including Gold Coast) and TDT (Tasmanian Digital Television) that commenced on 1 April 2022.
SCA chief sales officer, Brian Gallagher, said: “Following last year’s affiliation switchover and the sales representation changes to SCA for the 10 Network in Northern NSW and TDT in Tasmania adding WDT and MDT, the 10 Affiliate Stations in their markets will simplify and streamline buying for national advertisers in booming regional Australian markets.
Local sales in each market remain unchanged with current sales teams continuing to support local businesses in Western Australia and Mildura. The national sales representation for 10 Network markets of Western Australia and Mildura will be led by SCA National Head of TV Sales, Otto Ablinger.
“The changes for Western Australia and Mildura’s 10 representation provide national advertisers and agencies with the ability to plan and buy 10 content across all of Boomtown. We can now offer our clients scale and simplicity as the WA and Mildura markets now complete our offering in market,” Ablinger said.
“All existing arrangements and national bookings made with the WDT and MDT sales teams will be honoured, while any new activity post June 30, 2022, should be directed to the SCA national sales teams in Sydney, Melbourne, Brisbane, Adelaide, and Perth.
“We are well underway in ensuring all the operational elements of the change including updating station codes, working with the MFA, Nielsen, and our clients are completed over the next two weeks.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.