SCA’s audiences have embraced digital radio platforms and are listening longer and more often, according to July numbers showing 10.1 million listening hours for the month, an increase of 30% on the same month last year.
Live radio streaming of Hit and Triple M increased by 20% year on year to 1.1 million listeners and catch up radio jumped 80% to 3.5 million downloads.
Smart speakers also are an increasingly popular, reporting 2.1 million listening hours in July, up 69% year on year, and an average session duration of 2 hours and 20 minutes.
PodcastOne Australia’s original podcasts have also reported record listening growth, rising 155% from March 1 to July 31.
In July:
- 8.5 million active live radio streams, up 36% year on year, with 10.1 million total listening hours, up 30% year on year
- Total listening hours on mobiles and tablets is up 12% year on year, desktops up 10% and smart speakers are up 69%
- There were 316,000 downloads of SCA Smart News in July, up 95%^ month on month
- Triple M’s annual No Talk Day on 1 July saw live streams increase by 53% year on year and a 42% jump in listeners
- SCA's PodcastOne Australia listening was up 155% from March to July.
“Live radio streaming and catch up radio podcasts have continued to grow, despite COVID-19 restrictions easing, and are now firmly a part of people’s daily routine," says SCA chief cales officer, Brian Gallagher.
"Smart speaker listening is also showing remarkable growth, with almost a quarter of SCA’s audience owning a smart speaker and showing enviable time spent listening.
"Digital audio growth in radio and podcasting is set for a big year as more listeners tune into Hit and Triple M, more often and for longer than ever before."
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