SCA has announced three senior appointments in its strategy and insights division, which reflect the company’s digital audio strategy focus and the increasing importance of data and analysis.
The appointments come with a new sales leadership structure for digital audio, following the launch of LiSTNR.
Earlier this month, SCA announced that Kim Norman would take the role of head of commercial, podcast and partnerships. She will be responsible for managing the commercial relationship between LiSTNR Original Podcasts and sales.
In the latest announcement, John Musgrove moves to the new role of head of research and measurement. He is currently head of research & insights for SCA iQ.
In this new role, Musgrove will provide a strategic and advisory position to SCA’s senior executive team. He will be responsible for the management of SCA’s research communities and tools and resources to enable the creation of insights across the business. He will also lead the development of a best-in-class measurement capability at SCA.
Abi Wallis moves to the new position of head of sales insights and campaign strategy. She is currently national head of strategy & insights for SCA iQ. In the new role, Wallis will oversee all centralised sales Insights teams at SCA, including campaign strategy, client insights and effectiveness, and commercial insights.
Jasmine Beech moves to the new position of client insights and effectiveness director and is currently head of sales eesearch and insights for SCA iQ. She will continue to oversee advertiser insights leads for each state as well as being SCA’s campaign effectiveness expert.
SCA head of corporate strategy, David Prime: “The centralised hub for Research, Insights and Strategy will be SCA’s ‘centre of excellence’ for Strategy and Insights.
"These changes will ensure the effective and efficient delivery of meaningful strategic insights across all areas of the business and ensures we are equipped to fulfill our digital audio first strategy."
SCA has also begun recruiting for several newly created positions in the strategy and insights division.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.