SCA's digital audio revenue leads the charge

By AdNews | 30 October 2024
 
Credit: Roberto Catarinicchia via Unsplash

Broadcaster SCA posted a 1.5% lift in revenue to $122.3 million in the September quarter with digital audio revenue leading the charge in a short advertising market.

Total audio revenue was up 4.8% to $100.4 million, driven by growth of 48.2% in digital and 1.1% in broadcast radio.

Both metro radio and digital audio have delivered three consecutive quarters of share growth.

CEO John Kelly said the company's positive operating momentum  has continued into the first quarter of he new financial year.

"Our strategy of building and monetising audiences that matter has delivered our third consecutive quarter of growth in our share of metro radio revenue, along with ongoing growth in digital audio revenue," he said.

"SCA continues to actively progress with the sale of its regional television assets. SCA intends to apply the proceeds of the sale of its television assets to reducing net debt.  

“Our key differentiator in digital audio is our LiSTNR AdTech Hub, which enhances our advertisers’ ability to connect with relevant and targeted audiences on LiSTNR and other digital audio distribution platforms," Kelly said.

"By driving increasing inquiry and premium commercial returns for our advertisers, the LiSTNR AdTech Hub is a key reason for our 48.2% growth in Digital Audio revenues in the September quarter.

“SCA remains the home of the audience that matters in the core buying demographic for men and women aged 25-54. Over 70%1 of agency briefs target these segments.

SCA had a market-leading 35.3% share of this segment in the most recent metro radio survey published on 1 October 2024.

"Our in-depth understanding of this segment has seen our Triple M and Hit Networks record the largest metro radio audiences in this segment for the last three years (26 consecutive surveys).

“Whilst advertising markets remain short, SCA is maintaining positive operating momentum into the second quarter of FY25.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus