Carla Mathisen.
SCA has promoted Carla Mathisen to head of sales Brisbane.
Mathisen steps into the role held by Hamish Rose, who has spent 13 years with SCA including the last five years as head of sales in Brisbane. Throughout his tenure, Rose led Brisbane’s sales team, served as national lead of SCA’s Boomtown Radio Specialist team and was instrumental in securing representation of the ACE Radio Network.
Rose has made the decision to embark on a new path, to become a valued SCA client, joining McDonald’s as a future licensee.
Having spent a decade at SCA, Mathisen has risen through the ranks from account manager to group sales, and most recently to head of agency sales in 2023.
Rose said his time at SCA has been nothing short of amazing and he is truly grateful for the variety of opportunities he has had to expand his career.
"Radio has always been in my blood and always will be," he said.
"The team at SCA is one of a kind and their unwavering support has meant the world to me. Now, the time feels right for a fresh challenge, and I’m thrilled for this next chapter. I couldn’t be more excited to hand over the reins to Carla, an immensely respected colleague and a truly outstanding leader.
"I have every confidence that under her guidance, the team will continue to thrive and reach new heights.”
Mathisen said she is both excited and humbled to take on this role as the next step in her career with SCA.
"The Brisbane market - clients, agencies and colleagues - are what make it such a rewarding and collaborative industry. I’m very grateful to Hamish, for his mentorship and guidance," she said.
As I embark on this new chapter, I’m filled with a sense of pride and responsibility to make a meaningful impact, and I look forward to sharing my passion and energy with the team to drive continued success and growth.
SCA’s national head of audio sales Luke Minto said Brisbane SCA is an audio powerhouse and a market leader for audience ratings and revenues.
"With Carla stepping in as Head of Sales, we are fortunate to have a well-respected and strong people leader who will continue to drive growth for our clients alongside our talented sales teams," he said.
“Hamish has been both a brilliant executive and a good human, building strong business acumen across various roles within SCA. We wish him the very best in his new venture and I’m grateful for his kind offer to host my next birthday party at his new workplace.
"I have no doubt he’ll achieve great success in his new career.”
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