SCA and Shazam have teamed up for what is being called “the world's first mobile powered radio show” - the Shazam Top 20.
The show will be in the format of a traditional top 20 countdown, but modernised as listeners will be able to Shazam songs to move them further up the chart.
It will be broadcast nationally across SCA's Today Network from 7pm weeknights and hosted by Angus O'Loughlin and Ash London.
O'Loughlin currently occupies the 7-10pm slot on 2DayFM with his show The Bump, which is also an interactive format. London is new to the network.
Speaking of the partnership Shazam APAC sale director Steve Sos said: “The partnership between Southern Cross Austereo and Shazam is a natural one, given the place we each hold at the forefront of music trends. It is also a natural and compelling extension to the utility we already provide to our millions of users by allowing their Shazam activity to shape the editorial framework for the nightly show.”
SCA head of content Craig Bruce said its is part of SCA's focus on "pushing the boundaries of combining radio and digital content to create new experiences for our fans and clients.”
It's not Shazam's first foray into radio, with the AdNews revealing the company's plans to move into 'shazamable' radio ads last year.
Have something to say? Send us your comments using the form below or contact the writer at rachaelmicallef@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.