Broadcaster SCA announced agreement with ad serving platform AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through the LiSTNR app and other podcast listening platforms.
AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s content more easily accessible to advertisers and increase monthly unique podcast audience in Australia by 81%.
Both Stitcher and AdsWizz are subsidiaries of Sirius XM Radio Inc, an audio entertainment company in North America, and a premier programmer and platform for subscription and digital advertising-supported audio products.
SCA will exclusively represent select Stitcher and SiriusXM podcast content in Australia, making such content available to advertisers with the ‘LiSTNR Voice’ execution – a custom creative specifically tailored to the podcast environment using trusted, local voices to seamlessly integrate within the podcast user experience.
Grant Blackley, SCA CEO, said: “We’re incredibly proud to be teaming up with Stitcher and AdsWizz. The addition of Stitcher content to the LiSTNR platform cements our position as Australia’s audio destination for premium content.
"Content like Jay Shetty, Conan O’Brien, and Oprah Winfrey will add a new dimension to our premium local content slate.
"Combined with the AdsWizz technology, the agreement enables a flexible podcast offering in market, with advertisers benefitting from expanded targeting capabilities, rich engagement in premium content and a growing audience across all demographics.”
Brieuc Verwilghen, VP, head of commercial partnerships and strategy, EMEA & APAC at AdsWizz, said: “We’re thrilled to be helping expand the audience for Stitcher’s world class content through LiSTNR.
"By combining LiSTNR’s media sales force with AdsWizz’s advertising technology, buyers can reach engaged podcast audiences with enhanced targeting to ensure their ad experience is relevant and effective – something vital to podcast listeners.”
Top titles, including, Conan O’Brien Needs A Friend, Freakonomics Radio, Crime Junkie and Startalk with Neil deGrasse Tyson, will be available to advertisers in Australia through LiSTNR.
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