SCA and the AFL have announced a three-year partnership that will see every game live on Triple M and LiSTNR.
LiSTNR and the Triple M network’s radio stations around Australia will deliver more than 850 hours of live match coverage per season.
This coverage will be enhanced by greater integration of AFL-related content within SCA’s flagship shows and across digital assets, as well as increased editorial support in key AFL development markets.
SCA will bring fans closer to the action with commentary teams on the ground in Melbourne, Sydney, Brisbane, Adelaide and Perth.
The experienced team will provide expert insights, banter and top-tier analysis. Footy fans can also look forward to unique access to players for pre and post match interviews during the season.
SCA continues its commitment to supporting AFLW, with extensive coverage of the competition, including finals, while creating pathways for players off the field.
The introduction of an annual AFLW internship will provide learning opportunities for a player with aspirations of a broadcasting career, furthering SCA’s dedication to elevating women’s football both on and off the air.
SCA CEO John Kelly said the audio broadcaster is proud to extend its partnership with the AFL,
“As the season begins tonight, we’re excited to continue delivering the most passionate, insightful, and entertaining footy coverage across Triple M and LiSTNR,” Kelly said.
“Our long-standing relationship with the AFL allows us to bring fans closer to the game they love, and we look forward to another incredible season of footy.”
AFL executive general manager of finance, clubs and infrastructure Matthew Chun said the priority was to provide fans with quality content and free access to footy across radio platforms.
“Our radio partners will service more AFL and AFLW fans across the nation than ever before. It is important to us that our fans are able to consume live football all weekend, particularly when they aren’t able to get to a game,” Chun said.
“We want all Australians to have the best possible match experience on any platform of their choice, and we are proud to be partnering with Southern Cross Austereo and thank them for their continued support and commitment to delivering unparalleled content for our fans.”
Triple M holds the top spot as the number one AFL station in Melbourne, Adelaide and Perth, while also building a strong following in the emerging markets of Sydney and Brisbane.
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