SCA and Network 10 have extended their regional television affiliation agreement to the end of this year while they negotiate a longer deal.
The two-year deal was due to run out July 1.
The agreement was signed in 2021 after Nine ended its relationship with SCA for an affiliation agreement with WIN Corporation.
SCA and Ten are continuing talks for a further extension of the agreement which allows SCA to continue to broadcast channels 10, 10 Bold, 10 Peach and 10 Shake (Nickelodeon channel from August 1) in the aggregated markets of regional Queensland, Southern NSW, and regional Victoria.
SCA says it and Network 10 have agreed to explore opportunities to deliver further value to clients.
This will include greater collaboration and synergy between the parties’ national sales teams in presenting advertising and sponsorship opportunities to national advertisers and agencies.
“We welcome the extension of our affiliation with Network 10 and look forward to promoting 10’s suite of premium content in regional Australia to deliver outstanding results for advertisers and reliable returns for SCA’s shareholders," said John Kelly, SCA’s incoming CEO.
Jarrod Villani, chief operating and commercial officer, Paramount Australia and New Zealand, said SCA’s strength in regional Australia has ensured a great experience for audiences and advertisers across Network 10 content.
"Our ongoing collaboration will only prove to strengthen our services and opportunities afforded to advertisers and further cement our successful partnership," said Villani.
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