SBS has achieved Net Zero on its direct emissions, the first Australian TV network to confirm it is using Sustainable Screens Australia’s albert Toolkit to measure and reduce production emissions.
James Taylor, SBS MD, said SBS in 2022 ranked number one among media and telco brands when it came to social and environmental good, according to Nielsen’s Sustainability Rankings.
“This week we are going even further and using our upfronts to talk to the market about how SBS is the first Australian broadcaster to have achieved Net Zero on its direct emissions for Scopes 1 and 2," he said.
SBS switched to 100% renewable energy in the 2023 financial year using the federal government’s Large Scale Renewable Energy Target scheme with the purchase of Large-Scale Generation Certificates which stimulate the renewable energy market. SBS is also transitioning its fleet to hybrid and electric vehicles.
SBS has also analysed its supply chain, working with content, technology, and marketing partners to map their decarbonisation plans. Scenario modelling has enabled SBS to project a target to reach Net Zero by 2045 across all three scopes including its supply chain.
SBS will now begin the process of applying for endorsement of this Net Zero target by the Science Based Targets Initiative, recognised as the global standard for Net Zero commitments backed by science.
Taylor said the next focus is SBS' supply chain now that direct emissions have been tackled.
“I am very pleased that we are setting an ambitious date of 2045 for Net Zero on all emissions, including Scope 3. This is a space where SBS can and should lead the industry," he said.
“We’ll do this in collaboration with our production partners and I am pleased that SBS has already begun carbon measurement on key TV franchises such as Insight, The Cook Up with Adam Liaw, and Going Places with Ernie Dingo.”
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