SBS has rebranded its brand partnerships division as SBS CulturalConnect.
The new offering, launched at SBS’s 2023 Upfront in Sydney, will provide services in strategy, research and insights, integrated brand solutions, creative and in-language production, inclusion training and consultancy.
“Today’s announcement of SBS CulturalConnect is a significant moment that sees all of SBS Media’s core commercial offerings brought together under one holistic approach,” said Adam Sadler, director of media sales.
“Our knowledge, insights and research will provide brands and marketers with unique context to navigate contemporary Australia.
"No one else in the market is as well positioned to help brands question, validate, or challenge the underlining assumptions in your media strategy."
Kate Young, national manger, Cultural Connect, SBS: “Clients may know SBS CulturalConnect as a brand for some of our individual product offerings, such as in-language production or workplace inclusion training, but today’s changes see SBS Media significantly lift its investment and offering in bespoke client solutions.
“SBS has an unparalleled understanding of contemporary Australia. With SBS CulturalConnect at the heart of our media offering, we’re making it easier for brands to access the full range of expertise that exists at SBS, and leverage the insights built on SBS’s connections to communities for more than 45 years.”
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