SBS today named Hisense, Hyundai, McDonald’s, Kia, TAB, Qatar Tourism and Colonial First State as its major partners for the upcoming FIFA World Cup 2022.
SBS last month launched its new advertising campaign ahead of its broadcast, featuring lively, colourful creative spotlighting multiple languages, reflecting the diverse character of contemporary Australia.
The emotive and fan-heavy imagery featured in the campaign, created by SBS’ marketing team, will run across television, SBS On Demand, online, social media, outdoor and print and leans on the multicultural character of SBS’s audience and the ability of football to bring cultures together.
Adam Sadler, SBS’ director of media sales, said: “Football is one of the great global unifiers and we are pleased to have had a number of major brands sign on to be the official broadcast partners for SBS’ coverage of the FIFA World Cup 2022.”
SBS will broadcast all 64 matches live and free on television and live streaming via SBS On Demand.
SBS’ coverage will begin with the Opening Ceremony followed by the first match between Qatar and Ecuador on November 21, while Australia's first match is against France with coverage starting from 5am (AEDT) on November 23 on both SBS and SBS On Demand.
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