SBS has rolled out an interactive tool - Census Explorer - exploring the 2021 Census results in eight different languages.
Alongside English, the SBS Australian Census Explorer is available for the first time in Arabic, Greek, Italian, Korean, Simplified Chinese, Traditional Chinese and Vietnamese.
The tool also provides insights into First Nations peoples and communities, enabling all Australians to gain a deeper understanding of the diversity of Aboriginal and Torres Strait Islander peoples, languages and cultures.
“SBS is proud to launch the SBS Australian Census Explorer, a powerful tool for anyone looking to get a clear picture of multicultural Australia in 2021-22,” said Adam Sadler, director of media sales for SBS.
“For marketers and agencies, SBS Media expects the website to have a broad application through the website’s ability to provide data visualisations of rapidly evolving demographics of Australia.
“As highlighted by the ABS’ Census data released last week there were a number of fresh insights relevant for advertisers, be it shifts in demographics with the number of millennials catching up to baby boomers, Punjabi becoming Australia’s fastest growing language or deep diving the 167 First Nations languages that are spoken across this broad country.
“SBS and SBS Media is uniquely placed to serve both this growing multicultural population and the advertisers who are eager to speak to all Australians.”
The SBS Australian Census Explorer is driven by the Australian Bureau of Statistics Census 2021 data, including data from 2016 and 2011 for comparison purposes.
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