SBS has expanded the use of Xandr’s sell side platform Monetize SSP to include Prebid Server Premium, which offers server-side header bidding across all formats and channels including digital video and Connected TV inventory.
Prebid Server Premium has an intuitive UI and requires minimal development resources, making for faster setup and easier, more intuitive management of Prebid settings and demand partner configurations.
The solution also gives sellers a unified view of header bidding performance across all demand, formats, and channels, while providing actionable insights to improve performance or troubleshoot issues.
Lee Callagher, national digital operations and technology manager at SBS, said: “As SBS continues to see tremendous growth across BVOD, creating a positive experience for both advertisers and consumers across all channels remains a priority, and Xandr’s technology has been instrumental to our success.”
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