Starcom Sydney has appointed Sarah Tillitt as head of digital.
Tillitt returns to Publicis Groupe, after roles including as group media director at Performics based in the US. She was also performance director at Match Media, an agency which was acquired by Publicis Groupe in 2015.
Most recently, Tillitt was at OMD where she led the development and delivery of digital strategy, encompassing media, data and technology for her clients.
Tillitt: “I’m very excited to join the talented group of people at Starcom, and I’m looking forward to building upon the impressive work they are delivering to drive digital maturity, innovation and successful business outcomes for our clients.”
She is reporting to Starcom’s national head of investment and digital, Mark Duffy.
Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients; developing a culture of core product excellence; and delivering solutions and value to clients across all digital channels, increasing digital maturity and performance growth.
Duffy: “Sarah is an exceptional digital leader with proven experience in developing solutions and business growth for clients.
"Starcom is powered by our people and Sarah’s leadership, passion and credentials align perfectly with our vision for delivering digitally-led solutions for our clients and developing the skills and talent of our people.”
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