Sara Cassell and Ellysia Burton.
303 MullenLowe Perth has expanded its creative ranks, hiring Sarah Cassell as art director.
Joining an established creative team led by ECD Sara Oteri, Cassell is tasked with working across a range of clients within the agency’s portfolio including government, Lotterywest, St John and a range of other new business wins.
She will work side by side with copywriter Ellysia Burton in the role.
She has been honing her skills as a designer since 2020, initially at DDB Sydney. Since then, she was not only awarded WA winner at AWARD School 2024, but also the national title, and the outdoor/poster win.
Oteri said when she met Cassell while tutoring AWARD School, she was immediately impressed.
"I saw her poster execution and laughed out loud – that rarely happens," she said.
"Apart from her obvious creative talent, of which I’m excited to see blossom with us, she has all the qualities you’d hope for in a young creative. She’s determined, she has taste, she’s intuitive and insightful and a bloody good sense of humour. She also believes the best ideas start with human insight, and lived experience has given her plenty to draw from.
“Paired with Ellysia, the two are going to do great things. Both have come from within the industry and are now making their mark as fully fledged creatives. We’re thrilled to be able to foster talent locally, and keep the talents of a nationally-recognised creative here in WA.”
Cassell said 303 MullenLowe has long held a place in hery mind as an agency that pushes past the expected — a place she has always wanted to be.
"Since meeting the team, I’ve never been more certain it’s the place for me," she said.
"The crew is exceptionally driven and sharp; I’m confident we’ll make exciting work together. For me personally, I’m excited to continue building momentum on what has been a huge period of creative growth.”
Cassell is also a Youngbloods WA committee member.
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