Sapient Nitro has appointed Paul Bennett as national managing director, replacing Michael Branagh who is to take on an expanded global role.
Bennett was previously chief executive at EuroRSCG, which he joined in 2008 after spending several years in the UK.
"Paul’s appointment is a natural step in moving the already successful Australian business on to even greater achievement," said Sapient president and chief executive Alan J. Herrick.
"Paul joins a highly-awarded business which continues to capitalise on its ability to deliver high-impact, through-the-line marketing services for clients. He's had stewardship of leading global brands and is passionate about the merging of creativity and technology to get into the hearts and minds of consumers."
Branagh will continue to be based out of the Brisbane office, but will now serve as managing director of global accounts, and will oversee the agency's large multinational accounts including Coca-Cola, Mars, Unilever, and Volvo.
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