Sandhurst
Australian brand known for its authentic Mediterranean foods Sandhurst has launched its first national brand campaign.
With the tagline "Tradizione Preservata", the campaign celebrates the power of Mediterranean cuisine to bring people together, inviting Australians to embrace the richness and authenticity of Sandhurst’s offerings, made right here in Sydney.
Created in partnership with Innocean Australia, as the agency's first media campaign in Australia, brings vibrant Mediterranean flavours to Australian audiences through a multi-channel approach.
The campaign has launched with a combination of out-of-home, native content and digital media, to capture attention in high-traffic urban areas, shopping environments, and digital platforms.
Sandhurst’s Mediterranean-inspired imagery and messaging are showcased in bold visuals that highlight the brand’s dedication to quality and tradition.
Sandhurst head of marketing Tom Galluzzo said the brand is excited to be partnering with Innocean.
"We can't wait for existing and new customers to see the brand in a fresh light. Our pivot towards lifestyle and a reinforcing our commitment to quality and tradition is an exciting new direction,” Galluzzo said.
Innocean Australia head of media Kathryn Furnari said the agency is thrilled to bring to life the essence of Mediterranean tradition and quality that Sandhurst is known for.
"This campaign represents not only an exciting milestone for Sandhurst but also for Innocean Australia as we embark on our first media activation in this market," Furnari said.
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