Samsung Ads has boosted the bingeable offering on its free ad-supported streaming TV service with the launch of 13 dedicated channels on Samsung TV Plus Australia (STVP).
The new channels include Dog The Bounty Hunter, Ice Road Truckers, Duck Dynasty and Intervention.
Bingeable environments make up six of the top twelve most-watched channels on STVP, with a third (37%) of total viewing time now spent consuming back-to-back episodes. STVP has also seen the service viewing time increase by 58% year on year.
Samsung Ads ANZ sales director, Richard Wheeler, said this is not just the content that audiences enjoy and return to, but also the content brands and advertisers are looking for.
"The slate of high performing popular channels provides advertisers with more access to quality brand safe content on the big screen,” he said.
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