JCDecaux has partnered with Samsung and their media agency Chep that sees Samsung take over JCDecaux's hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign.
Positioned at the major intersection of Broadway and George Streets in Sydney, this is one of JCDecaux’s largest sites in the country, delivering 1,344,421 total impressions weekly according to MOVE. It is viewed by drivers for a stretch of 2kms along Broadway, as well as reaching a large pedestrian audience of over 45%, including commuters and students from nearby universities.
Samsung’s 100% share-of-time on Broadway & George complements their broader multi-format JCDecaux campaign, which includes Melbourne’s ‘Young & Jackson’ site in Federation Square and the new release West Gate Freeway which sits alongside the recently installed bespoke indigenous artwork by First Nations artist Lisa Waup.
Max Eburne, chief commercial officer, JCDecaux Australia, said this is the first time JCDecaux has provided a brand exclusive access to one of its highly sought after, landmark Large Format sites.
"Commanding attention, this giant classic billboard is a favourite for brands wanting to reach a broad audience of potential customers and offers a powerful opportunity for Samsung to dominate Sydney, creating a lasting impression," he said.
Joanna Baxter, head of marketing communications for Samsung Australia, said collaborating with JCDecaux and securing exclusive access to the Broadway & George site for the next 12 months means Samsung will enjoy unrivaled visibility, leaving a lasting impression on drivers and pedestrians alike.
"This partnership is a testament to our commitment to connecting with our audience in meaningful and powerful ways. We look forward to making impactful presence that resonates across the city," she said.
Catherine Shen, head of media at CHEP Network said out-of-home has always played an important role in Samsung’s media mix.
"We are so proud to be able to take our Out-of-Home campaigns one step further by building longevity, distinction, and impact through our exclusive takeover of Broadway and George," said Shen.
The partnership commences this month.
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