QMS has appointed Laura Wall to the new role of head of programmatic sales, effective immediately.
Wall, reporting to QMS chief customer officer Mark Fairhurst, will lead QMS' programmatic offering across Australia, supporting its sales teams to deliver on agencies and clients’ requirements for integrated solutions across all the major demand side platforms and data providers.
Wall joins QMS from Samsung Ads, where she was head of agency sales for almost two years.
Her resume also includes roles as head of programmatic sales at Shopper Media, senior agency account manager (programmatic) at Seven West Media, and senior account manager at Fairfax Media.
Fairhurst said: “Laura has wonderful experience across a range of media channels. This experience, combined with solid foundations in out of home and programmatic digital out of home (DOOH), make her an outstanding choice to lead the next phase of our programmatic journey.
“Her expertise will drive positive change for clients and agencies as to how programmatic can enhance the way in which they buy out of home media in a data-driven way, creating better outcomes for clients.”
Wall said: “I’m delighted to join QMS, which is leading the industry in DOOH, programmatic, audience insights and creativity.
“My brief is simple and exciting: to lead and champion the programmatic opportunity for QMS customers to deliver sophisticated and effective DOOH campaigns; to drive innovation in buying and packaging audiences in the programmatic space; to educate the market on the role of programmatic in all stages of the marketing funnel; and to introduce new categories and brands to the power of DOOH.
“I can’t wait to work with Mark, the rest of the QMS team and our great clients and agencies to produce fantastic results.”
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