Samsung Ads will overlay its first party data across millions of Samsung Smart TVs in Australia with Experian’s consumer data to give advertisers more audience insights.
It is Samsung Ads’ first data partner in Australia and will allow advertisers to unlock further targeting capabilities, such as demographic data, attitudinal insights or verticals such as auto, finance, retail or travel.
Alex Spurzem, general manager, Samsung Ads Australia, says: “Samsung Ads has the largest, continuously growing ACR footprint, providing glass level insights from millions of TVs in Australia.
"Experian enhances that capability and presents a compelling option for agencies and brands who want to understand and target their audience via demographics or habits.”
Steve Philpotts, general manager, Experian Data Quality & Targeting, said: “We’re excited to work with Samsung Ads to help advertisers and agencies to reach large connected TV audiences and target based not just on demographics and attitudes but also specific viewing patterns. This will ensure advertisers can access a high quality and scalable audience targeting solution.”
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