Are Media has named Sammy Preston to the new role of head of shopping.
Preston, reporting to Are Media director of content Sally Eagle from September 2, will be responsible for spearheading the development and execution of a data-driven shopping content strategy.
Leading the shopping team and working alongside the vertical content teams, she will focus on creating and amplifying content across Are Media’s digital platforms, including websites, social media and email channels.
Preston joins Are Media from Urban List, where she was Sydney editor and head of affiliate. Before Urban List, she was editor at Foxtel’s Lifestyle.com.au, senior writer at Broadsheet Media and deputy and design editor at Indesign Media Asia Pacific.
Eagle said Preston brings a wealth of experience as a writer, digital editor and content specialist.
"Her impressive track record at Urban List, where she led content across Sydney and NSW, and managed its burgeoning affiliate content strategy, makes her the perfect fit for this exciting new role at Are Media," she said.
“Over the past three years, we have been transforming Are Media from a print company to an omnichannel media powerhouse with strong content commerce capability. Sammy’s expertise overlayed with our existing Shopping team will supercharge our transformation into content commerce."
Preston said being fully immersed in the arena of content commerce, she recognises the immense potential within this dynamic field.
"Coupled with Are Media’s portfolio of influential and distinguished brands, I am eager to lead this team and drive our vision forward into the future," she said.
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