Sheona Bello and Sacha Cody.
Marketing advisory, strategy and analytics company Forethought has appointed Sacha Cody chief operating officer of generative AI platform for advertising BrandComms.AI.
Cody joins Forethought from Crown Resorts, where he was group general manager of brand strategy and insights at Crown Resorts. Prior he worked at Forethought for four years, most recently as general manager, clientsSuccess.
Forethought founder and executive chairman Ken Roberts said the team is delighted to welcome Cody back.
"His strategic insight and global experience are a perfect match for the direction we’re taking with our Gen AI platform," Roberts said.
“We believe this leadership will play a key role as we continue to transform how brands approach advertising, ensuring creativity is both effective and efficient.”
Cody said he is thrilled to return to Forethought.
“What excites me most about BrandComms.AI is its ability to bring together the best of both worlds, leveraging deep, proprietary data to inform highly creative executions," Cody said.
"Marketers need more than just speed; they need creative content that resonates with real consumers, rooted in their emotional and rational decision-making processes. I’m looking forward to getting stuck into it.”
Sheona Bello has also been promoted to the newly created role of chief client officer of BrandComms.AI.
Bello has been at Forethought for more than seven years, most recently as vice president, Americas.
Ken Roberts said Bello's vast expertise and leadership, especially in the US market, are invaluable to the local business' continued growth.
"She is a dynamic leader who excels at using data to inform high-value strategies, ensuring our clients achieve both creative excellence and business success," Roberts said.
"Her contributions will be instrumental as we develop a global presence for BrandComms.AI.”
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