Jonathan Mills, formerly director of growth at S4 Capital’s Monks, has launched Mills&Co.
Mills&Co provides a dedicated new business team of B2B strategy, sales, communications and events specialists.
“There are so many untapped new business opportunities out there,” Mills said.
“Agencies and technology companies are missing out because they don’t have the resources, time or understanding of how to grow their profile with prospective clients, generate a pipeline of new business and convert opportunities in a joined up way that aren’t briefed to them directly.
“Personal networks will only get you so far and only thinking about new business when times are tough means you’ve left it too late.”
Mills said Mills&Co plugs into MDs, CEOs, leadership teams and existing, internal growth functions to take all the heavy lifting, top of funnel activity of the new business process.
“With change comes opportunity and as clients are squeezed to deliver better results, often with less budget, agencies and technology companies who can demonstrate expertise and create a point of difference have a unique opportunity to take advantage of the changing landscape of how clients are procuring agency services and technology.
“Mills&Co is delighted to be already up and running with its first two clients. One of Sydney’s leading creative / integrated agencies and a global leader in the business transformation technology space.”
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