Joseph Pardillo.
Ryvalmedia Melbourne has been appointed the media strategy, planning, and buying remit for footwear brand Steve Madden.
Ryvalmedia will focus on digital and performance media.
Steven Madden Australia marketing manager Jamie Kouktzelas said it was important to find an agency partner who was equally excited and passionate about seeing the brand succeed.
"Driven by results and backed by great people with refreshing energy, we are excited to work with the team at Ryvalmedia to continue to share and grow the Steve Madden brand in Australia," Kouktzelas said.
Ryvalmedia Melbourne managing director Joseph Pardillo said the opportunity to partner with Steve Madden Australia and build on their millions of customers worldwide is super exciting.
"Working close with the brand's unwavering obsession to innovate constantly and quest to stay ahead of the trends," Pardillo said.
"Their energy as a business, inspired by its rock and roll New York roots, will no doubt push us to continue to challenge the status quo in media.
"It's always an added honour to work with a brand that has the power to drive people's expression of individualism and creativity through fashion, and this partnership further places Ryvalmedia at the front line of providing intangible value for customers."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.