Ryvalmedia has won the digital media planning and buying remit for deal discovery app Cheddar, extending the agency's relationship with venture scaler x15ventures after winning the kids' money app, Kit, in September.
The appointment is effective immediately, and the first campaign managed by Ryvalmedia will go live this month. Cheddar, which is backed by CommBank, launched in November 2021.
Cheddar is the shopping platform that gives back by rewarding customers with cashback every time they shop, having given back over $1 million in its first year.
Ryvalmedia’s Sydney general manager Bianca Falloon said: "Our presentation felt very aligned regarding what they wanted to see from an agency.
“Particularly our approach to helping grow their brand and customer base focusing heavily on the Millennial and Gen Z audience looking for smarter ways to shop and save.
“As Cheddar is still relatively new, having launched last November, we will focus on driving awareness of the platform and ensuring it's on people's radars for the November and December peak retail period and beyond."
Jeff Wong, Cheddar’s head of marketing, said: “From the outset it was clear that the Ryvalmedia team understood the right strategic approach to support our brand and growth ambitions.
“We are excited to partner up with Ryvalmedia to showcase what Cheddar has to offer to more Gen Z's and Millennials, supporting our ambitions to give even more back to them.”
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