Jonathan Henshaw and David Reid.
Ryvalmedia has partnered with Swinburne University of Technology to support and develop its digital advertising curricula.
The agreement supports student learning at all levels of undergraduate study with the key objective to increase knowledge of industry practice.
The agreement amplifies work integrated learning (WIL) aspects of the curriculum, and will see Ryvalmedia executives visit campus to engage directly with students, and work with advertising discipline academics to develop project based WIL where students will work on real briefs.
Consideration will also be given to facilitating Swinburne student internships, and placements at Ryvalmedia.
Swinburne’s advertising major has an increasing digital focus with academic units such as ‘digital advertising’, ‘search, social media & video advertising’, ‘digital advertising media strategy’, and ‘emerging advertising technologies’ integrated into the program.
Swinburne lecturer in advertising, David Reid, said the advertising industry is rapidly changing, and given the applied nature of the academic program, it’s critical for the university to partner with businesses at the forefront of change.
"Ryvalmedia has an exemplary business offering that perfectly aligns with our program so this MOU will grant our students a deeper understanding of current advertising practice," he said.
Ryvalmedia head of product and innovation, Jonathan Henshaw, said partnering with Swinburne University of Technology represents a great opportunity for Ryvalmedia to bridge the gap between academic learning and the fast-evolving world of digital advertising.
"Through this partnership, Ryvalmedia can equip students with practical skills and an understanding of emerging advertising technologies to help them thrive in the dynamic marketplace," he said.
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