M&C Saatchi Group has added the strategic and creative duties for retirement living and aged care provider, Ryman Healthcare Australia.
M&C Saatchi Group's media agency Bohemia has been responsible for Ryman Australia’s media planning and buying since early 2023, while M&C Saatchi will now be the creative partner for Ryman Australia.
Ryman was founded in New Zealand 40 years ago with the mission to raise the standard of retirement living, following the mandate that ‘everything we do must be good enough for mum, and dad’.
Ryman general manager, marketing Australia, Jade Lindrea-Jones, said of the appointment the company is excited to extend its relationship with the M&C Saatchi Group.
"And to work with the team to elevate the Ryman brand in the Australian market during this key expansion phase," she said.
M&C Saatchi AUNZ CEO, Michael McEwan, said this is another example of the agency's capabilities across media, strategy and creative services coming together as one team to support its client, their staff and people they care for.
"With the combination of M&C Saatchi and Bohemia, we look forward to seeing impactful outcomes for Ryman to deliver on their big ambitions around growth, and reframing retirement and aged care living in Australia," said McEwan.
M&C Saatchi ECD, Emma Robbins, said Ryman have a huge energy for resetting how people feel about retiring.
"Much less cardigan, reclining arm chair and being old, and much more freedom, adventure and new beginnings. When you think like they do, about retirement being the start, not the end, the whole energy around it changes," she said.
"We can’t wait to crack into it. The work. And one day, retirement.”
M&C Saatchi Group was appointed by Australian Retirement Trust for media and creative services in March this year after a joint pitch.
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