Game advertising platform iion has named Rupert Pay head of advertiser sales for the Asia-Pacific (APAC) region.
Pay, based in Sydney, has held prominent APAC leadership positions at Blis and Bonzai and played an instrumental role in scaling the mobile channel at InMobi.
iion's CCO Yun Yip said Pay's extensive expertise in digital media and innovative thinking will be pivotal as the company elevates game advertising as an essential, immersive digital experience for brands.
“We are confident that Rupert’s joining will further enhance our ability to deliver tangible outcomes for brands and agencies, connecting them with the region's gaming audience in innovative and impactful ways," she said.
Pay said the huge audience numbers in gaming are unquestionable, so bridging the gap between these numbers and the relatively low current ad spends is a matter of when, not if.
"Where iion can add significant value to our brand and agency partners is by helping them understand how gaming fits within an omnichannel view of their audience and the wider media mix, while providing them with an easier path to access," he said.
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