The Rubicon Project has appointed Rick Mulia as managing director for the JPAC region. The announcement follows news in December that its country manager of Australia and New Zealand, Adele Hanzlicek, had stepped down to launch her own consulting practice.
Mulia, who will be based in Sydney, has more than 15 years of experience in senior digital roles. He established travel search engine Wego’s Audience Engagement Platform and its private marketplace back in 2013. He then left Wego to join Twitter and help set up its Indonesia office – only to return to Wego in June last year as chief advertising and media officer.
At Rubicon Project Mulia will be responsible for business expansion and increasing adoption of Rubicon Project’s automated advertising platform across the region. He is set to use his digital experience and knowledge of local markets to “evangelise the opportunities that automated advertising provides for brands, agencies and media owners”, the company said.
“There is no doubt that automated advertising is continuing to revolutionise media trading in the region,” Mulia said.
Rubicon Project’s general manager, international, Jay Stevens, added that Mulia has opened offices, developed platforms, established joint ventures and run projects that have pulled together multiple disciplines within large organisations like Microsoft and Yahoo7.
Rubicon made headlines in March last year after it was chosen as the preferred tech partner for global programmatic private marketplace, the Pangaea Alliance. The alliance, which allows advertisers to buy the publishers' premium advertising inventory programmatically, was launched by the Guardian, in partnership with CNN International, the Financial Times, The Economist and Reuters.
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